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June 13, 2023

Edibles are Gaining Ground as Consumers Look for Standardized Dosing and Ease of Use

By Dr. Amanda Reiman (Ph.D., MSW), Chief Knowledge Officer, New Frontier Data Before legalization, buying edibles could be a risky game. Whether it was unregulated products […]
June 1, 2023

New Frontier Data and Hearst Partnership Delivers All-in-One Mainstream Marketing and Customer Acquisition for the Cannabis Industry

Industry leaders in cannabis consumer data and media move cannabis marketing from the fringes to front and center WASHINGTON, June 01, 2023 (GLOBE NEWSWIRE) — New […]
May 31, 2023

Cannabis Prohibition Still Plays an Outsized Role in the Evolution of the Cannabis Industry

New research examines the lasting impact of prohibition on cannabis product production, marketing, equity programs and consumerism WASHINGTON, May 31, 2023 (GLOBE NEWSWIRE) — New Frontier […]
May 30, 2023

What are you holding?

By Noah Tomares, Senior Research Analyst, New Frontier Data A consumer walks into a dispensary, browses for a few minutes, picks out an eighth of their […]
May 16, 2023

The Normalization of Cannabis: Product and Sourcing Choices

By Dr. Amanda Reiman (Ph.D., MSW), Chief Knowledge Officer, New Frontier Data Running errands for groceries, pet food, toiletries, and other goods is an ingrained part […]
May 2, 2023

More than Half of U.S. Adults Have Consumed or are Interested in Trying Cannabis

Cannabis consumption normalization continues as three-quarters of Americans have access to some form of legal cannabis WASHINGTON, May 02, 2023 — New Frontier Data, the leader […]
May 2, 2023

The Power of Medical Cannabis in Changing Public Perceptions

By Dr. Molly McCann, Senior Director of Consumer Insights at New Frontier Data This week New Frontier Data releases Cannabis Consumers in America 2023 Part 1: […]
April 18, 2023

Expansion of legalization across U.S. states provides pockets of momentum despite North American M&A activity being down significantly in 2022

By Kacey Morrissey, Senior Director of Industry Analytics, New Frontier Data In 2021, following reports of record sales in legal state markets during the pandemic, virtually […]
April 4, 2023

Rethinking Cannabis Potency: Are Low Dose Products the Appropriate Choice for Most Consumers?

By Dr. Molly McCann, Senior Director of Consumer Insights at New Frontier Data The cannabis industry has evolved tremendously in recent years, with an increasing number […]