Recent data suggests an intriguing shift in the preferences of cannabis consumers, particularly among women. In 2023, there was a noticeable uptick in the percentage of individuals favoring non-smokable cannabis products, rising from 17% to 21%. Delving deeper, it becomes evident that this trend is more pronounced among women, with 29% expressing a preference for non-flower products compared to only 15% of men.
These statistics paint a compelling picture for dispensaries seeking to attract female customers. It suggests that there’s a growing market for non-flower cannabis products among women, indicating a potential shift away from traditional smoking methods. Dispensaries keen on catering to this demographic could benefit from expanding their product offerings to include a diverse array of non-smokable options such as edibles, tinctures, and topicals.
Understanding and capitalizing on this trend could be instrumental in not only diversifying a dispensary’s customer base but also in enhancing customer satisfaction and loyalty. By offering a wide selection of non-flower cannabis products, dispensaries could effectively meet the evolving preferences of female consumers, positioning themselves as inclusive and forward-thinking establishments within the industry.
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