Brand Preferences Among U.S. CBD Consumers

  • Among all survey respondents who have ever either purchased and consumed CBD, 25% of CBD consumers rarely know which brand is being purchased.
  • One-quarter (25%) of CBD consumers report using new brands at least as often as familiar brands.
  • Four in 10 (40%) claim that a brand influences their purchasing decisions.
  • Four in 10 (40%) prefer to buy from certain brands.
  • More than one-third (36%) report seeking specific brands.
  • More than one-half (53%) agree that the brands they want are accessible.
  • More than four in 10 (42%) claim to prefer purchasing brand name or premium products.