One’s average monthly expenditure is that amount spent by each customer, which does not necessarily correspond to one’s number of purchases (e.g., making one $100 purchase versus eight $10 purchases).
Even before the COVID-19 pandemic, nearly two-thirds (65%) of consumers reported either always or primarily consuming cannabis alone.
During the pandemic, consumers have been favoring traditional flower products to alternatives (e.g., vapes and edibles).
In the U.S., the average monthly expenditure for cannabis products spiked from March to April: By 48% and 43% in the states of Massachusetts and Colorado, respectively, and by 32% in the city of Las Vegas.
In Massachusetts, monthly spending from August to October increased by 56%.
In Colorado, monthly spending from August to October increased by 72%.
In Las Vegas, flower products’ market share has grown (6%) during the pandemic, with slight declines seen in Massachusetts (-3%) and Colorado (-6%).
