Cannabis Spending Still on the Rise

  • One’s average monthly expenditure is that amount spent by each customer, which does not necessarily correspond to one’s number of purchases (e.g., making one $100 purchase versus eight $10 purchases).
  • Even before the COVID-19 pandemic, nearly two-thirds (65%) of consumers reported either always or primarily consuming cannabis alone.
  • During the pandemic, consumers have been favoring traditional flower products to alternatives (e.g., vapes and edibles).
  • In the U.S., the average monthly expenditure for cannabis products spiked from March to April: By 48% and 43% in the states of Massachusetts and Colorado, respectively, and by 32% in the city of Las Vegas.
  • In Massachusetts, monthly spending from August to October increased by 56%.
  • In Colorado, monthly spending from August to October increased by 72%.
  • In Las Vegas, flower products’ market share has grown (6%) during the pandemic, with slight declines seen in Massachusetts (-3%) and Colorado (-6%).