Comparing Market Sizes of Canadian Industries


  • The total Canadian cannabis market (legal + illicit) is worth CAD 8.65 billion (USD 6.61 billion).
  • By comparison, that is about 80% the collective worth of the Canadian film industry (CAD 10.80 billion, USD 8.26 billion).
  • Ice hockey is Canada’s official national winter sport, valued by Scotia Bank at CAD 2.60 billion (USD 1.99 billion) — less than 1/3 (30%) that of cannabis.
  • Likewise, the estimated total Canadian market for carbonated beverages is CAD 4.10 billion (USD 3.13 billion), less than half (48%) that of cannabis.