As part of our broader global-demand modeling efforts, New Frontier Data has developed a groundbreaking new model for estimating the worldwide total number of cannabis consumers.
With more than 260 million cannabis consumers worldwide, the global cannabis consumer market is far larger, more geographically distributed, and more lucrative than indicated by the few legalized markets.
Regional usage rates vary widely, reflecting cultural, social, and political differences toward cannabis globally; over the past two decades, cannabis-use rates have risen in most markets, indicating a continued growth market in coming years.
North America (led by the U.S. and Canada) and Oceania (led by Australia and New Zealand) have the world’s highest use rates. Notably, Africa has the third-highest use rates, and recent reform measures by governments across the continent, coupled with wide-ranging applications for hemp within the continent’s developing economies, are driving new interest in cannabis business opportunities in the region.
The size, geographical distribution, and influencing factors of global cannabis demand today will be explored in New Frontier Data’s upcoming Global Cannabis Trends Report.
