How American Consumers Are Learning About CBD

  • Nearly three-quarters (73%) of Americans have discussed CBD, including two-thirds (67%) of those never having tried it.
  • Roughly two-fifths (39%) of Americans have had CBD recommended to them.
  • Almost 9 out of 10 CBD consumers (88%) reported having friends or family who use CBD; among nonconsumers, 41% reported so.
  • Americans are broadly favorable of CBD: 84% of consumers and 39% of nonconsumers reported “positive feelings” about it.
  • More than 6 in 10 Americans (61%) reported believing that CBD has valid medical uses.