New Frontier’s CEO Giadha Aguirre de Carcer featured in Documentary, “Mary Janes: The Women of Weed, Do They Own the Future of Pot?”

Mary Janes Video Image

Mary Janes: The Women of Weed is the latest film coming from documentary director Windy Borman. The director’s two previous films, The Eyes of Thailand (2012) and The Big Picture: Rethinking Dyslexia (2012), have won awards, opened minds, and celebrated the heroics that result when seemingly everyday people persevere in the good struggle. Borman’s newest foray into steadfast action in difficult circumstances focuses on several female pioneers in the burgeoning legal-marijuana movement and economy.


From the Mary Janes homepage:

“Mary Janes: The Women of Weed [is] a groundbreaking, feature-length documentary film that follows female “ganjapreneurs” as they navigate the budding US marijuana industry. Their experience with the medical, legal, technical, scientific and business aspects of cannabis paint a multidimensional portrait of the emerging and influential group of female pot entrepreneurs.”

Participants include Dr. Amanda Reiman of the Drug Policy Alliance, Lindsay Robinson of Marijuana Policy Project, Taylor West of the National Cannabis Industry Association, Jill Lamoureux of SprkLabs, NORML veteran Madeline Martinez of World Famous Cannabis Cafe, Sara Batterby of HiFi Farms, Genifer Murray of Carbon Blue Consulting, Dr. Lakisha Jenkins of the Jenasis Medical Group, Wendy Mosher of New West Genetics, and an ongoing list that is rich in CEOs, founders and co-founders, executive directors, lab directors, directors of policy, directors of development, directors of government affairs, and owner operators.