Oklahoma Case Study: Market Sizing and Underreporting of Cannabis Usage (Full Article)
August 23, 2020DEA’s Proposed Interim Rules Throw CBD Industry into Legal Jeopardy
August 30, 2020
- By August 3, nearly 330,000 Oklahoma residents had registered as medical cannabis patients.
- Registered patients now account for about 11% of adults (age 18+) in the state, nearly matching its total estimated cannabis consumer population.
- What is being seen in Oklahoma illustrates complications from trying to measure cannabis use though self-reported surveys.
- Various factors may lead to underreporting during surveys, raising a question of possible self-censoring which may artificially suppress reported usage rates.
- As seen in markets having turned legal, margins of underreporting decrease with time following legalization, in tandem with actual increases in usage.
