Switching Loyalties

Dispensary customer loyalty hinges on a variety of factors, from familiarity to knowledgeable staff. However, 54% of consumers remain open to switching their dispensary, particularly when enticed by promotions at different stores. This underscores the importance of continually maintaining and enhancing customer loyalty through both exceptional customer service and attractive deals and promotions. 

For more analysis of U.S. consumers in general, check out Cannabis Consumers in America 2023 – Part 1: An Overview of Consumers Today, and for a detailed dive into consumer types, see Cannabis Consumers in America 2023 – Part 2: Exploring the Archetypes.

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