The total Canadian cannabis market (legal + illicit) is worth CAD 8.65 billion (USD 6.61 billion).
By comparison, that is about 80% the collective worth of the Canadian film industry (CAD 10.80 billion, USD 8.26 billion).
Ice hockey is Canada’s official national winter sport, valued by Scotia Bank at CAD 2.60 billion (USD 1.99 billion) — less than 1/3 (30%) that of cannabis.
Likewise, the estimated total Canadian market for carbonated beverages is CAD 4.10 billion (USD 3.13 billion), less than half (48%) that of cannabis.
