During a recent conversation with a dispensary client, they asked a different kind of question than we usually hear. Not: “How do we know someone came […]
Recently during a conversation with a dispensary client, they asked a question that almost every operator eventually asks. “How do we know someone walked into the […]
For many dispensary operators, growth has historically come from location, product assortment, pricing, and community loyalty. Marketing performance often gets evaluated in a very straightforward way. […]
Identifying competitive gaps is a powerful moment for any dispensary. It is also where many operators stall. Once you can clearly see where consumers are choosing […]
At some point, every growing dispensary asks the same question: “Who are our competitors?” It sounds strategic. It feels foundational. And yet, for many dispensaries, even […]
For dispensary operators, Q1 is when the story becomes clear. Holiday traffic fades. Promotional spikes disappear. And suddenly it’s obvious which locations have real momentum and which were propped up by […]
How One Maryland Dispensary Proved Smarter Targeting Beats Bigger Budgets In cannabis retail, saturated markets are often used as an excuse. Too many competitors. Too much […]
Over the past 48 hours, I have read more than a dozen takes on the President’s executive order directing the rescheduling of marijuana. Many of them […]
This week, we analyzed a cannabis retailer in Orange County, California, using the same intelligence engine that powers our national market models. What the data shows […]