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March 18, 2025

Gender differences and cannabis purchasing behavior

It’s no secret that both men and women consume cannabis. Traditionally, use by women was underreported because of the threats posed by prohibition. Namely, child custody […]
March 8, 2025

The Game-Changing Data Platform for the Cannabis Industry

The cannabis industry is evolving rapidly, and success depends on data-driven decisions. Whether you’re a retailer, brand, investor, or industry professional, understanding market trends, consumer behaviors, […]
March 4, 2025

Prohibition does little to impact supply and demand

The goals of cannabis prohibition in addressing supply and demand are to 1) eliminate the availability of cannabis by punishing those who sell it with jail […]
February 18, 2025

Five things to consider before expanding your cannabis retail business

Starting a cannabis retail business is difficult. Meeting both state and local compliance rules, securing a space, navigating the treacherous marketing waters, deciding on your store’s […]
February 4, 2025

Track the evolution of state markets with marketEQ

Cannabis legalization has happened incrementally over the last 10+ years. State by state, we have seen prohibition transition into regulated access, with some markets like Colorado […]
February 2, 2025

Introducing marketEQ: Growing your Cannabis Dispensary with Analytics

The cannabis industry in the United States is growing, with dispensaries competing fiercely to attract and retain customers. Staying ahead means leveraging data to make smarter […]
January 22, 2025

Connecting Consumer Behavior to Industry Action

As a researcher, I’ve always believed that data tells a story. Behind every chart, graph, and dataset is a narrative about people—their behaviors, preferences, and motivations. […]
January 21, 2025

Making Healthier Choices in 2025: The rise of cannabis as a substitute for alcohol and opiates

When I first became a medical cannabis patient in 2003, I completed a lengthy health questionnaire at the request of my physician, Dr. Frank Lucido. In […]
January 7, 2025

Puff, Puff, Purchase: What Drives Cannabis Gear Decisions?

There is a myriad of ways to consume cannabis. From joints to bowls to dabs, with access to legal cannabis has come the diversification of the […]