November 23, 2025
Holiday shopping season is here—and cannabis shoppers are more active, more intentional, and more responsive to personalized marketing than ever before. The brands that win this […]
November 9, 2025
For years, cannabis retail has been defined by discovery. Shoppers explored multiple dispensaries, compared menus, and spent time browsing. But the latest Equio data from NXTeck […]
October 26, 2025
Insights derived from 14,000 dispensary locations and 22 million verified device interactions show a clear shift in consumer behavior: cannabis shoppers have evolved from curiosity-driven exploration […]
October 19, 2025
When we first started tracking consumer activity across the U.S. cannabis landscape earlier this year, the data told a story of exploration. Visiting multiple dispensaries each […]
September 19, 2025
You launch an online menu, send out promos, and even roll out delivery options, yet sales don’t move the needle. Or worse, a state like New […]
September 11, 2025
If you’ve ever walked into a dispensary in New York, you’ll notice something: people don’t just pop in and out. They browse, they ask questions, they […]
September 5, 2025
If you’ve noticed fewer repeat faces in your store lately, you’re not alone. Across multiple cannabis markets, data is pointing to the same trend: cross-shopping is […]
August 29, 2025
Every month, the cannabis retail market shifts in subtle, but important ways. Sometimes it’s a quiet nudge upward in visits. Other times it’s a change in […]
August 19, 2025
The New York cannabis market is at an inflection point. Today, there are fewer than 700 operational dispensaries statewide—but regulators project that number will nearly double […]