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January 22, 2025

Connecting Consumer Behavior to Industry Action

As a researcher, I’ve always believed that data tells a story. Behind every chart, graph, and dataset is a narrative about people—their behaviors, preferences, and motivations. […]
January 21, 2025

Making Healthier Choices in 2025: The rise of cannabis as a substitute for alcohol and opiates

When I first became a medical cannabis patient in 2003, I completed a lengthy health questionnaire at the request of my physician, Dr. Frank Lucido. In […]
January 7, 2025

Puff, Puff, Purchase: What Drives Cannabis Gear Decisions?

There is a myriad of ways to consume cannabis. From joints to bowls to dabs, with access to legal cannabis has come the diversification of the […]
December 17, 2024

A Message from Gary Allen – Charting the Next Chapter: Equio.ai

As I sit down to write this, I’m overwhelmed with pride and gratitude—for our team, our mission, and the trust that you, the industry, have placed […]
December 10, 2024

Reefer Routine

Has the cannabis shopping experience become “stopping at the grocery on the way home from work”? When cannabis markets were shiny and new, the dispensary visit […]
November 26, 2024

A Family Affair: Social consumption and cannabis

It’s that time of year. Families and friends gathering together to eat food, drink wine, and consume cannabis. There was a time when herbal consumption was […]
November 12, 2024

Unlocking Cannabis Relief: Insights from 50K User Sessions on Tetragram

One of the biggest barriers a new cannabis consumer must overcome is finding the right product and dose for them. While this hurdle is present for […]
October 29, 2024

Smokers vs. Non-smokers: Who pays more?

Non-smoked products like edibles and beverages are becoming increasingly attractive to consumers who want the benefits of cannabis without the odor. Once the only way to […]
October 15, 2024

Which Cannabis Consumer Archetype are You?

We all know that cannabis consumers use for various reasons and come in all shapes, sizes, ages and genders. Gone are the days of assuming that […]