December 21, 2025
How One Maryland Dispensary Proved Smarter Targeting Beats Bigger Budgets In cannabis retail, saturated markets are often used as an excuse. Too many competitors. Too much […]
December 18, 2025
Over the past 48 hours, I have read more than a dozen takes on the President’s executive order directing the rescheduling of marijuana. Many of them […]
December 7, 2025
This week, we analyzed a cannabis retailer in Orange County, California, using the same intelligence engine that powers our national market models. What the data shows […]
November 23, 2025
Holiday shopping season is here—and cannabis shoppers are more active, more intentional, and more responsive to personalized marketing than ever before. The brands that win this […]
November 9, 2025
For years, cannabis retail has been defined by discovery. Shoppers explored multiple dispensaries, compared menus, and spent time browsing. But the latest Equio data from NXTeck […]
October 26, 2025
Insights derived from 14,000 dispensary locations and 22 million verified device interactions show a clear shift in consumer behavior: cannabis shoppers have evolved from curiosity-driven exploration […]
October 19, 2025
When we first started tracking consumer activity across the U.S. cannabis landscape earlier this year, the data told a story of exploration. Visiting multiple dispensaries each […]
September 19, 2025
You launch an online menu, send out promos, and even roll out delivery options, yet sales don’t move the needle. Or worse, a state like New […]
September 11, 2025
If you’ve ever walked into a dispensary in New York, you’ll notice something: people don’t just pop in and out. They browse, they ask questions, they […]