Edibles are Gaining Ground as Consumers Look for Standardized Dosing and Ease of Use
By Dr. Amanda Reiman (Ph.D., MSW), Chief Knowledge Officer, New Frontier Data Before legalization, buying edibles could be a risky game. Whether [...]
New Frontier Data and Hearst Partnership Delivers All-in-One Mainstream Marketing and Customer Acquisition for the Cannabis Industry
Industry leaders in cannabis consumer data and media move cannabis marketing from the fringes to front and center WASHINGTON, June 01, 2023 [...]
Cannabis Prohibition Still Plays an Outsized Role in the Evolution of the Cannabis Industry
New research examines the lasting impact of prohibition on cannabis product production, marketing, equity programs and consumerism WASHINGTON, [...]
What are you holding?
By Noah Tomares, Senior Research Analyst, New Frontier Data A consumer walks into a dispensary, browses for a few minutes, picks out an eighth of [...]
The Normalization of Cannabis: Product and sourcing choices
By Dr. Amanda Reiman (Ph.D., MSW), Chief Knowledge Officer, New Frontier Data Running errands for groceries, pet food, toiletries, and other [...]
More than Half of U.S. Adults Have Consumed or are Interested in Trying Cannabis
Cannabis consumption normalization continues as three-quarters of Americans have access to some form of legal cannabis WASHINGTON, May 02, 2023 [...]
The Power of Medical Cannabis in Changing Public Perceptions
By Dr. Molly McCann, Senior Director of Consumer Insights at New Frontier Data This week New Frontier Data releases Cannabis Consumers in America [...]
Expansion of legalization across U.S. states provides pockets of momentum despite North American M&A activity being down significantly in 2022
By Kacey Morrissey, Senior Director of Industry Analytics, New Frontier Data In 2021, following reports of record sales in legal state markets [...]
Rethinking Cannabis Potency: Are Low Dose Products the Appropriate Choice for Most Consumers?
By Dr. Molly McCann, Senior Director of Consumer Insights at New Frontier Data The cannabis industry has evolved tremendously in recent years, [...]
U.S. Cannabis Sales Could Total $71B in 2030 Without Federal Legalization
If the pace of state-level legalization continues in the absence of federal policy reform, annual cannabis sales would more than double in the [...]
