Budding Bonds: Understanding Loyalty in Cannabis Sourcing
But what really sparks loyalty in cannabis consumers? The answers are not very different from other retail shopping experiences. It’s a blend of factors that shape their choices, from the top-tier product quality that commands a staggering 90% of their attention to the enticing array of selections, valued by 82% of consumers. Price, too, plays a pivotal role, with 79% carefully weighing cost against quality. Beyond the product, knowledgeable staff (76%) and convenience factors like location and easy transactions (73%) emerge as crucial pillars of loyalty. Friendly customer service (71%) and speedy transactions (61%) further solidify the bond between consumers and their preferred businesses. Understanding and catering to these factors isn’t just savvy business—it’s the key to cultivating lasting loyalty in the ever-evolving cannabis landscape. Loyalty is also fostered through enticing offerings like promotions and loyalty rewards, influencing the purchasing decisions of 60% and 50% of consumers, respectively. In the digital age, online ordering and cashless payment options (47% and 41%) have become modern must-haves. Unfortunately, factors like social responsibility and being a woman or BIPOC owned dispensary still rank at the bottom, with only 27% of consumers saying this influences their choice of dispensary.
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