Most Cited Reasons For Use Among European CBD Consumers

  • The European CBD market remains relatively immature, with most consumers being new ones, and about one in three (34%) having first used it within three months prior to the survey.
  • Consumers also cited far-ranging reasons for CBD use, indicating that adoption holds potential to accelerate across several vectors as related products become more widely available, and their diverse applications better understood.
  • More than two in five (41%) of consumers indicated expecting their consumption of CBD to increase over the following six months, whereas about one in 10 (11%) expected it to decrease.
  • Meanwhile, 18% of those who had not yet consumed any CBD product indicated their likelihood of doing so in the following six months.


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