Technology Veteran Gary Allen Joins New Frontier Data as COO

What We Have Learned: Allen’s appointment capped H1 2017’s focus on rapid advancement and innovation as the leading cannabis analytics company continued helping investors, policymakers make sense of fast-growing industry.

Washington (July 26, 2017) – New Frontier Data (, an independent, technology-driven analytics company specializing in the cannabis industry, announced today the appointment of Gary Allen as chief operating officer, capping a first half of 2017 filled with rapid advancement and innovation. Allen’s experience leveraging technology to solve complex business problems in industries that include financial services and digital marketing will help guide New Frontier Data toward its goals of revolutionizing the cannabis industry by catalyzing radical advances and responsible growth through real-time data.

“Gary’s track record of disruption, innovation and expertise with fast-growing companies in emerging markets make him the perfect fit to help take New Frontier Data to the next level and build upon our status as industry trailblazers,” said Giadha Aguirre de Carcer, New Frontier Data CEO. “Having played pivotal roles at companies that have become industry luminaries, Gary will help refine our path for success in the cannabis industry, one of the fastest growing industries in the U.S. with sales forecast to reach $24.1 billion by 2025.”

Allen has orchestrated multiple disruptions in marketing technology, including the creation of a market-first mobile banking app in 1998; building the market-leading bid management technology while at Performics (purchased by DoubleClick, now known as Dart Search, further purchased by Google in 2007); and growing a top competitive intelligence firm — as CEO — that was later purchased by Kantar Media. Allen most recently served as the Principal of Spire Strategy Consulting, now known as Modern Minds, where he concentrated on bringing startups’ ideas to market.

“As the cannabis industry continues to grow within existing markets and open up into new ones, investors, business owners and policymakers increasingly need access to reliable insights, rooted in facts to ensure they make wise decisions,” said Allen. “Many of the proven technologies that got started elsewhere will play a big role as the cannabis industry continues to mature, and New Frontier Data is building on its early leadership position by continuing to invest in this area.”

Among Allen’s early achievements at New Frontier Data, he led a complete overhaul of Equio®, New Frontier Data’s online real-time business intelligence portal. Now free, Equio offers actionable intelligence, powerful inventory control, unparalleled social media insights and laser-focused marketing capabilities for operators. For investors, policymakers and others trying to understand important industry trends and opportunities, Equio helps prioritize markets, build a business case, develop strategic plans, project future demand in light of possible events and market volatility, and forecast key shifts in the market. Moving forward, Allen will continue to reengineer and expand the Equio SaaS platform to further align its user experience with the growing needs of New Frontier Data customers.