New Frontier Data Releases First Comparative Study on EU and US Cannabis Regulations

Consumer Product Expectations Projected to Influence Evolution of Cannabis Regulatory Framework

Washington, July 28, 2021 (GLOBE NEWSWIRE) — New Frontier Data (https://newfrontierdata.com), the premier data, analytics and technology firm specializing in the global cannabis industry, in partnership with SōRSE Technology, the leader in water-soluble emulsion technology, releases its latest report, 2021 Cannabis Regulatory Landscape: Emerging Trends in North America & Europe, providing an unprecedented analysis of the progression of regulatory oversight in the world’s two largest cannabis consumer markets. The report provides an understanding of governmental inconsistencies and regional market dynamics shaping the regulatory landscape, as well as guidance for state and national institutions working to build and maintain a thriving yet complex industry.

This first-of-its-kind comparative assessment concludes that the disparity in evolving regulations at the national and state levels is introducing significant uncertainty, challenges and risk for industry stakeholders globally. It also spotlights the importance of considering consumer sentiment and behavior in the development of regional and global regulation.

“While New Frontier Data has found the overall cannabis regulatory framework to be highly fragmented and nuanced across national and state borders, we expect consumer sentiment and behavior to be the consistent driving force behind regulatory evolution, maturation, and ideally, global standardization or, at the very least, regional standardization,” noted Giadha A. DeCarcer, Founder and Executive Chair of New Frontier Data. “Our latest study shows cannabis consumers demand quality standards that align with more mature consumer packaged goods sectors, creating opportunities across compliance, lab testing, packaging, labeling and other ancillary verticals needed to support more rigorous and standardized regulation.”

Key Report Findings:

• Consumer sentiment will influence regulations with 66% of cannabis consumers agreeing that legal cannabis is safer than illegal cannabis, and 77% of consumers citing potency as a “very” or “extremely” important driver in purchasing decisions.
• Potency caps in future legislation will likely include limits on THC to protect younger and inexperienced users, and in the absence of a unified regulatory structure, states are evaluating potency caps individually.
• Inconsistent CBD regulations in Europe have created a patchwork landscape for CBD products where average per capita annual spend on CBD was projected to reach €21Billion in 2020.

Download a complimentary copy of 2021 Cannabis Regulatory Landscape: Emerging Trends in North America & Europe here: https://info.newfrontierdata.com/2021-cannabis-regulatory-landscape

About New Frontier Data:

New Frontier Data is the premier data, analytics and technology firm specializing in the global cannabis industry, delivering solutions that enable investors, operators, advertisers, brands, researchers, and policy makers to assess, understand, engage, and transact with the cannabis industry and its consumers.

Our mission is to inform policy and commercial activity for the global legal cannabis industry. We maintain a neutral position on the merits of cannabis legalization through comprehensive and transparent data analysis and projections that shape industry trends, dynamics, demand, and opportunity drivers. Founded in 2014, New Frontier Data is headquartered in Washington, D.C. with a presence in Europe, Latin America and Africa. For more information about New Frontier Data, please visit us at www.NewFrontierData.com.

About SōRSE Technology:

SōRSE Technology is a water-soluble emulsion technology designed for product developers to provide consumers with a better cannabis experience with greater bioavailability, near-perfect dosing, shelf-stability, and safe ingredients. Their patent-pending technology converts oil into SōRSE, a proprietary water-soluble emulsion, for seamless integration as an ingredient in food items, beverages, topicals, and medical applications.

Media Contact:

Susan Clayton Hammann

Marketing & Communications Director

New Frontier Data

+1 844-420-3882 ext. 3

media@nullNewFrontierData.com