Oceania’s Estimated Total Addressable Market


  • There are an estimated 2.8 million cannabis consumers in Oceania, representing a total addressable market of approximately $5 billion USD.
  • While Australia, New Zealand, and Guam have legal medical markets, and the Northern Mariana Islands recently legalized both medical and adult use, the vast majority of the total addressable market remains illicit.
  • Much of the demand resides in Australia and New Zealand, the countries with both the highest rates of cannabis use and the highest GDP per capita levels in Oceania.