The Impact of COVID-19 on the Purchasing Practices of Cannabis Consumers

• In New Frontier Data’s consumer survey about consumer habits since the COVID-19 pandemic, 18% of respondents reported being cannabis consumers.
• Among all respondents, 11% reported purchasing cannabis within the previous two weeks of March 23-25.
• Chosen by 35% of purchasers, brick-and-mortar stores were the most popular source, followed closely by 31% patronizing private dealers.
• Nearly three in 10 (29%) among consumers reportedly increased their personal cannabis consumption considering COVID-19.
• Forms of flower (62%), edibles (29%), and vape cartridges (22%), respectively, were the most popular product forms among consumers reportedly stockpiling cannabis. Infused beverages were purchased by another 7%.

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