The Impact of COVID-19 on the Purchasing Practices of Cannabis Consumers

  • In New Frontier Data’s consumer survey about consumer habits since the COVID-19 pandemic, 18% of respondents reported being cannabis consumers.
  • Among all respondents, 11% reported purchasing cannabis within the previous two weeks of March 23-25.
  • Chosen by 35% of purchasers, brick-and-mortar stores were the most popular source, followed closely by 31% patronizing private dealers.
  • Nearly three in 10 (29%) among consumers reportedly increased their personal cannabis consumption considering COVID-19.
  • Forms of flower (62%), edibles (29%), and vape cartridges (22%), respectively, were the most popular product forms among consumers reportedly stockpiling cannabis. Infused beverages were purchased by another 7%.


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