Growing cannabis at home has gained significant popularity, providing enthusiasts with control over their product’s quality and reducing costs in the long run. Nearly half of […]
As the cannabis industry continues to evolve, new trends in consumer behavior are emerging, revealing intriguing insights into how different demographics are integrating cannabis into their […]
In a world where consumer preferences are as varied as workout routines, understanding your audience is key to marketing success. Recent research shows that 45% of […]
By Dr. Amanda Reiman (Ph.D., MSW), Chief Knowledge Officer, New Frontier Data This week, the DEA announced that they support the recommendation of the Dept. Of […]
Dispensary owners and cannabis brands, take note: A significant portion, around 24%, of cannabis consumers currently operate within the grey market, bypassing regulated channels. This sector […]
In the thriving cannabis market, understanding consumer sourcing trends isn’t just about attracting new customers—it’s about cultivating lasting loyalty. Recent stats highlight a notable shift towards […]
In the world of cannabis consumption, it seems consumers are as picky as a connoisseur with a magnifying glass. From THC potency to the perfect price, […]
Recent data suggests an intriguing shift in the preferences of cannabis consumers, particularly among women. In 2023, there was a noticeable uptick in the percentage of […]