Cannabis Insights

July 9, 2024

The Highs of Home Growing Cannabis

Growing cannabis at home has gained significant popularity, providing enthusiasts with control over their product’s quality and reducing costs in the long run. Nearly half of […]
June 11, 2024

Honoring Pride: The LGBTQ+ Fight for Medical Cannabis Access

It’s Pride Month! Which is a great opportunity to honor the work of the LGBTQ+ community in paving the way for medical cannabis access. Here is […]
May 24, 2024

The Intersection of Cannabis and Fitness

As the cannabis industry continues to evolve, new trends in consumer behavior are emerging, revealing intriguing insights into how different demographics are integrating cannabis into their […]
May 14, 2024

Enhancing Fitness with Cannabis: Understanding Consumer Behavior infographic

In a world where consumer preferences are as varied as workout routines, understanding your audience is key to marketing success. Recent research shows that 45% of […]
May 1, 2024

Charting New Territory: Perspectives on Cannabis Rescheduling

By Dr. Amanda Reiman (Ph.D., MSW), Chief Knowledge Officer, New Frontier Data This week, the DEA announced that they support the recommendation of the Dept. Of […]
April 30, 2024

Tapping into Opportunity: Strategies for Engaging Grey Market Consumers

Dispensary owners and cannabis brands, take note: A significant portion, around 24%, of cannabis consumers currently operate within the grey market, bypassing regulated channels. This sector […]
April 23, 2024

Budding Bonds: Understanding Loyalty in Cannabis Sourcing

In the thriving cannabis market, understanding consumer sourcing trends isn’t just about attracting new customers—it’s about cultivating lasting loyalty. Recent stats highlight a notable shift towards […]
April 2, 2024

Puff, Puff, Pass: The Ever-Evolving Landscape of Cannabis Consumer Loyalty

In the world of cannabis consumption, it seems consumers are as picky as a connoisseur with a magnifying glass. From THC potency to the perfect price, […]
March 19, 2024

Beyond the Bud: The Rise of Nonflower Cannabis a Growing Trend Among Women

Recent data suggests an intriguing shift in the preferences of cannabis consumers, particularly among women. In 2023, there was a noticeable uptick in the percentage of […]