January 18, 2026
For dispensary operators, Q1 is when the story becomes clear. Holiday traffic fades. Promotional spikes disappear. And suddenly it’s obvious which locations have real momentum and which were propped up by […]
December 21, 2025
How One Maryland Dispensary Proved Smarter Targeting Beats Bigger Budgets In cannabis retail, saturated markets are often used as an excuse. Too many competitors. Too much […]
December 18, 2025
Over the past 48 hours, I have read more than a dozen takes on the President’s executive order directing the rescheduling of marijuana. Many of them […]
December 7, 2025
This week, we analyzed a cannabis retailer in Orange County, California, using the same intelligence engine that powers our national market models. What the data shows […]
November 23, 2025
Holiday shopping season is here—and cannabis shoppers are more active, more intentional, and more responsive to personalized marketing than ever before. The brands that win this […]
November 9, 2025
For years, cannabis retail has been defined by discovery. Shoppers explored multiple dispensaries, compared menus, and spent time browsing. But the latest Equio data from NXTeck […]
October 26, 2025
Insights derived from 14,000 dispensary locations and 22 million verified device interactions show a clear shift in consumer behavior: cannabis shoppers have evolved from curiosity-driven exploration […]
October 19, 2025
When we first started tracking consumer activity across the U.S. cannabis landscape earlier this year, the data told a story of exploration. Visiting multiple dispensaries each […]
September 19, 2025
You launch an online menu, send out promos, and even roll out delivery options, yet sales don’t move the needle. Or worse, a state like New […]