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October 19, 2022

Which Archetypes Define Your Customers?

New Frontier Data’s latest report, Cannabis Consumers in America, Part Three: Identifying Key Archetypes, introduces manufacturers, brands, and retailers to the customers who ultimately define success. […]
October 18, 2022

What Do Cannabis Consumers Really Want?

By J.J. McCoy, Senior Managing Editor, New Frontier Data Made available today, New Frontier Data’s latest report, Cannabis Consumers in America, Part Three: Identifying Key Archetypes, […]
October 11, 2022

A Constant in Cannabis Is That Consumers Seek Individualized Purposes

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data This marks the second among a series of discussions about various […]
October 4, 2022

Back to Nature: Cannabis Consumers Gain Satisfaction in Outdoor Settings

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data In ways that extend well beyond either drinking beer or the […]
September 27, 2022

STUDY: Cannabis Consumers Are Focused on Intentional Goals

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data Far beyond the tired old stereotypes about cannabis habits, today’s cannabis […]
September 20, 2022

Women Report Less Success Reaching Their Goals with Cannabis Products

Report details rise of purposeful cannabis consumption and reveals brand opportunities: edibles, drinks and tinctures perform better than inhalable products for both sexes WASHINGTON, Sept. 20, […]
September 20, 2022

STUDY: Self-Reporting Cannabis Consumers Help Inform Markets

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data Legal cannabis in the United States represents a booming yet inchoate […]
September 13, 2022

Dr. Amanda Reiman Named Chief Knowledge Officer at New Frontier Data

Dr. Reiman takes reigns from industry luminary John Kagia following historic appointment WASHINGTON SEPTEMBER 13, 2022 New Frontier Data, the leader in actionable cannabis data and […]
September 13, 2022

Seven Variables to Determine Success in Legal Cannabis Cultivation

By John Kagia, Chief Knowledge Officer, New Frontier Data Legal cannabis production in the United States is poised to grow dramatically with the launch of newly […]