Cannabis Insights

November 1, 2022

Midterm Elections See Five States Voting on Adult-Use Cannabis

By J.J. McCoy, Senior Managing Editor, New Frontier Data While time is still being wasted as the federal government considers how to determine its policy for […]
October 25, 2022

How Much Do Cannabis Archetypes Differ?

By Dr. Molly McCann, Ed.D., Senior Director of Consumer Insights, New Frontier Data; and J.J. McCoy, Senior Managing Editor, New Frontier Data New Frontier Data’s latest […]
October 19, 2022

Which Archetypes Define Your Customers?

New Frontier Data’s latest report, Cannabis Consumers in America, Part Three: Identifying Key Archetypes, introduces manufacturers, brands, and retailers to the customers who ultimately define success. […]
October 18, 2022

What Do Cannabis Consumers Really Want?

By J.J. McCoy, Senior Managing Editor, New Frontier Data Made available today, New Frontier Data’s latest report, Cannabis Consumers in America, Part Three: Identifying Key Archetypes, […]
October 11, 2022

A Constant in Cannabis Is That Consumers Seek Individualized Purposes

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data This marks the second among a series of discussions about various […]
October 4, 2022

Back to Nature: Cannabis Consumers Gain Satisfaction in Outdoor Settings

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data In ways that extend well beyond either drinking beer or the […]
September 27, 2022

STUDY: Cannabis Consumers Are Focused on Intentional Goals

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data Far beyond the tired old stereotypes about cannabis habits, today’s cannabis […]
September 20, 2022

Women Report Less Success Reaching Their Goals with Cannabis Products

Report details rise of purposeful cannabis consumption and reveals brand opportunities: edibles, drinks and tinctures perform better than inhalable products for both sexes WASHINGTON, Sept. 20, […]
September 20, 2022

STUDY: Self-Reporting Cannabis Consumers Help Inform Markets

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data Legal cannabis in the United States represents a booming yet inchoate […]