March 15, 2026
Recently during a conversation with a dispensary client, they asked a question that almost every operator eventually asks. “How do we know someone walked into the […]
March 1, 2026
For many dispensary operators, growth has historically come from location, product assortment, pricing, and community loyalty. Marketing performance often gets evaluated in a very straightforward way. […]
February 1, 2026
At some point, every growing dispensary asks the same question: “Who are our competitors?” It sounds strategic. It feels foundational. And yet, for many dispensaries, even […]
December 21, 2025
How One Maryland Dispensary Proved Smarter Targeting Beats Bigger Budgets In cannabis retail, saturated markets are often used as an excuse. Too many competitors. Too much […]
December 18, 2025
Over the past 48 hours, I have read more than a dozen takes on the President’s executive order directing the rescheduling of marijuana. Many of them […]
December 7, 2025
This week, we analyzed a cannabis retailer in Orange County, California, using the same intelligence engine that powers our national market models. What the data shows […]
November 23, 2025
Holiday shopping season is here—and cannabis shoppers are more active, more intentional, and more responsive to personalized marketing than ever before. The brands that win this […]
November 9, 2025
For years, cannabis retail has been defined by discovery. Shoppers explored multiple dispensaries, compared menus, and spent time browsing. But the latest Equio data from NXTeck […]
October 26, 2025
Insights derived from 14,000 dispensary locations and 22 million verified device interactions show a clear shift in consumer behavior: cannabis shoppers have evolved from curiosity-driven exploration […]