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Cannabis Displacing Alcohol and Pharmaceuticals

  New Frontier Data’s newly released 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends is based on survey responses from more than 3,000 U.S. adult consumers about why they use cannabis, where they get it, how they consume it, and their views about it in their lives and society. Participants were demographically aligned to the U.S. Census, […]
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Frequency of Cannabis Use Among Consumer Archetypes

  Among the demographic range of cannabis consumer archetypes, frequency of use varies widely. Just over a third (36%) of cannabis consumers use it at least once per day, while nearly three-fifths (58%) do at least once per week. Among the heaviest-consuming archetypes (i.e., Traditional Lifestylers, Modern Lifestylers, or Functional Dependents), between 65%-79% use cannabis […]
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“The Black Experience in Cannabis” Event hosted by the Congressional Black Caucus Foundation

Interview with Kia L. Jackson, CEO of W.O.M.M.A.N, LLC, by Michael Harlow, Tax Partner, CohnReznick Over the past two decades, cannabis legalization has remained a divisive topic. This fall, the Congressional Black Caucus Foundation’s 48th Annual Legislative Conference (ALC) presented “The Black Experience in Cannabis”, highlighting people of color’s narrative in cannabis with panels [...]
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9 Cannabis Consumer Archetypes

  New Frontier Data’s latest release examines nine distinct consumer types based on particular consumer habits, preferences and experiences. The categories are classified by respective rates of usage: heavy consumers, moderate consumers, and light consumers. Consumer types include: Traditional Lifestylers, Modern Lifestylers, and Functional Dependents; Medical Purists, Weekend Enthusiasts, [...]
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With ‘Archetypes’, Cannabis Industry Meets Customers in the Open Market

By J.J. McCoy, Senior Managing Editor, New Frontier Data A foundational tent of setting up any business is understanding you one’s customer is, where they are, and why they buy… Yet, given that until cannabis laws began transitioning from prohibition to medical then to full adult use many cannabis consumers worked hard to maintain their […]
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China’s Hemp Market

With global demand for hemp surging, China’s sector is poised for years of dramatic growth. In 2017, Chinese hemp sales totaled $1.1 billion (USD), approaching 1/3 of the $3.1 billion global market, with sales forecasted to grow to $1.5 billion (up 36%) by 2020. In 2017, textiles accounted for about 3/4 of China’s overall sales […]
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Ask Our Experts 10/28/2018

  Q: Now that Canada has legalized adult use, is it worth investing in the U.S. market?   On October 17, 2018, Canada became the first developed nation to fully legalize cannabis. The historic milestone in the cannabis industry’s growth has further propelled enthusiasm for one of the fastest-growing business sectors in the economy. Yet, the […]
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Oceania’s Estimated Total Addressable Market

  There are an estimated 2.8 million cannabis consumers in Oceania, representing a total addressable market of approximately $5 billion USD. While Australia, New Zealand, and Guam have legal medical markets, and the Northern Mariana Islands recently legalized both medical and adult use, the vast majority of the total addressable market remains illicit. Much of […]
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Comparing Market Sizes of Canadian Industries

  The total Canadian cannabis market (legal + illicit) is worth CAD 8.65 billion (USD 6.61 billion). By comparison, that is about 80% the collective worth of the Canadian film industry (CAD 10.80 billion, USD 8.26 billion). Ice hockey is Canada’s official national winter sport, valued by Scotia Bank at CAD 2.60 billion (USD 1.99 […]
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Ask Our Experts 10/21/2018

I know that Thailand is legalizing medical cannabis, but other Southeast Asian countries do not seem to be in a rush to do so. What will it take for other Asian countries to get onboard with cannabis reform? Most Asian countries are far from full cannabis legalization, however, what used to be considered fringe movements […]
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