In New Frontier Data’s consumer survey about consumer habits since the COVID-19 pandemic, 18% of respondents reported being cannabis consumers. Among all respondents, 11% reported purchasing […]
By Josh Adams, Senior Industry Analyst, New Frontier Data Since the outbreak of the worldwide COVID-19 pandemic, social distancing measures have been gradually implemented across the […]
In calendar 2019, legal sales of adult-use cannabis in California topped $2.8 billion. After statewide Q1-19 tax receipts of $508 million fell far short of expectations, […]
By Josh Adams, Senior Industry Analyst, New Frontier Data Though recent developments about the COVID-19 pandemic have overshadowed them in the current zeitgeist, 2019 was a […]
By Josh Adams, Senior Industry Analyst, New Frontier Data Europe’s hemp-derived CBD market is currently the second-largest CBD market after the United States’. Despite the growth […]
Among nonconsumers, 17% considered themselves likely to purchase CBD in the next six months. A majority (56%) of nonconsumers were curious to try CBD. Ambivalent & […]
Demographic archetypes of CBD consumers identify their frequency and intensity of use, and preferences in applications and products. Most (54% to 98%) among consumers — regardless […]
By Molly McCann, Research Director, New Frontier Data As CBD has undergone booming growth in popularity, consumers in the European Union (EU) increasingly are being exposed […]
Since 2011, interceptions of cannabis along U.S. borders have fallen 89%, reflecting the convergence of changing social, economic, and legal developments. The southern border continues to […]