Cannabit

July 11, 2023

2023 Archetypes: Medium-Frequency Consumers

By Dr. Molly McCann, Senior Director of Consumer Insights at New Frontier Data This is the second of three installments on New Frontier Data’s 2023 archetypes. […]
June 27, 2023

2023 Archetypes: High-Frequency Consumers

By Dr. Molly McCann, Senior Director of Consumer Insights at New Frontier Data In this first of three installments on New Frontier Data’s 2023 archetypes, we’ll […]
June 13, 2023

Edibles are Gaining Ground as Consumers Look for Standardized Dosing and Ease of Use

By Dr. Amanda Reiman (Ph.D., MSW), Chief Knowledge Officer, New Frontier Data Before legalization, buying edibles could be a risky game. Whether it was unregulated products […]
May 30, 2023

What are you holding?

By Noah Tomares, Senior Research Analyst, New Frontier Data A consumer walks into a dispensary, browses for a few minutes, picks out an eighth of their […]
May 16, 2023

The Normalization of Cannabis: Product and Sourcing Choices

By Dr. Amanda Reiman (Ph.D., MSW), Chief Knowledge Officer, New Frontier Data Running errands for groceries, pet food, toiletries, and other goods is an ingrained part […]
May 2, 2023

The Power of Medical Cannabis in Changing Public Perceptions

By Dr. Molly McCann, Senior Director of Consumer Insights at New Frontier Data This week New Frontier Data releases Cannabis Consumers in America 2023 Part 1: […]
April 18, 2023

Expansion of legalization across U.S. states provides pockets of momentum despite North American M&A activity being down significantly in 2022

By Kacey Morrissey, Senior Director of Industry Analytics, New Frontier Data In 2021, following reports of record sales in legal state markets during the pandemic, virtually […]
April 4, 2023

Rethinking Cannabis Potency: Are Low Dose Products the Appropriate Choice for Most Consumers?

By Dr. Molly McCann, Senior Director of Consumer Insights at New Frontier Data The cannabis industry has evolved tremendously in recent years, with an increasing number […]
March 21, 2023

More Americans Are Seeing Green

By Noah Tomares, Senior Research Analyst, New Frontier Data According to a Pew Research Survey conducted in October last year, nearly nine in ten adults (88%) […]