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Sentiments on Diversity in Cannabis


Strong Consensus on the Need for Greater Diversity in the Cannabis Industry

  • Nearly 3 out of 4 (74%) respondents to the 2017 New Frontier/Women Grow Diversity in Cannabis survey agreed that cannabis businesses should establish targets to encourage greater racial and sexual diversity throughout the industry.
  • More than 6 out of 10 (62%) believed that state regulators ought prioritize diversity among prospective operators before issuing business licenses.
  • Virtually the same amount (61%) felt that members of minority groups encounter more difficulty participating in the industry than do those of non-minority groups.