More than 3,000 self-identifying cannabis consumers nationwide participated in New Frontier Data’s 2018 Cannabis Consumer Survey. Nearly 1/3 (32%) of participants described themselves as medical consumers, […]

By J.J. McCoy, Senior Managing Editor, New Frontier Data America is in pain. In fact, according to the National Institutes of Health, among all U.S. adults, […]

New Frontier Data’s newly released 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends is based on survey responses from more than 3,000 U.S. adult consumers about […]

Among the demographic range of cannabis consumer archetypes, frequency of use varies widely. Just over a third (36%) of cannabis consumers use it at least once […]

New Frontier Data’s latest release examines nine distinct consumer types based on particular consumer habits, preferences and experiences. The categories are classified by respective rates of […]

By J.J. McCoy, Senior Managing Editor, New Frontier Data A foundational tent of setting up any business is understanding you one’s customer is, where they are, […]

By J.J. McCoy, Senior Managing Editor, New Frontier Data On consecutive days last week, Texas voters and President Trump effectively eliminated two of the legalized cannabis […]

By J.J. McCoy, Senior Managing Editor, New Frontier Data As both Republicans and Democrats claimed limited victories after Tuesday’s midterm elections in which the House of […]