November 9, 2022

For Dispensaries: Know Your Customers to Grow Your Customers

New Frontier Data’s latest report offers indispensable information to dispensary operators about who their customers are, what they consume, and how to keep them coming back. […]
November 9, 2022

Elections Expand Adult-Use Cannabis Markets to Nearly Half of U.S.

By J.J. McCoy, Senior Managing Editor, New Frontier Data Election Day 2022 found the “M”s standing for marijuana, the Dakotas refusing to get dank, and that […]
November 1, 2022

Midterm Elections See Five States Voting on Adult-Use Cannabis

By J.J. McCoy, Senior Managing Editor, New Frontier Data While time is still being wasted as the federal government considers how to determine its policy for […]
October 25, 2022

How Much Do Cannabis Archetypes Differ?

By Dr. Molly McCann, Ed.D., Senior Director of Consumer Insights, New Frontier Data; and J.J. McCoy, Senior Managing Editor, New Frontier Data New Frontier Data’s latest […]
October 19, 2022

Which Archetypes Define Your Customers?

New Frontier Data’s latest report, Cannabis Consumers in America, Part Three: Identifying Key Archetypes, introduces manufacturers, brands, and retailers to the customers who ultimately define success. […]
October 18, 2022

What Do Cannabis Consumers Really Want?

By J.J. McCoy, Senior Managing Editor, New Frontier Data Made available today, New Frontier Data’s latest report, Cannabis Consumers in America, Part Three: Identifying Key Archetypes, […]
October 11, 2022

A Constant in Cannabis Is That Consumers Seek Individualized Purposes

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data This marks the second among a series of discussions about various […]
October 4, 2022

Back to Nature: Cannabis Consumers Gain Satisfaction in Outdoor Settings

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data In ways that extend well beyond either drinking beer or the […]
September 27, 2022

STUDY: Cannabis Consumers Are Focused on Intentional Goals

By Amanda Reiman, Chief Knowledge Officer, and J.J. McCoy, Senior Managing Editor, New Frontier Data Far beyond the tired old stereotypes about cannabis habits, today’s cannabis […]