New Frontier, in partnership with greenRush, has released Cannabis On Demand, a new report exploring critical online sales in California’s medical cannabis market
One striking finding was the rapidly falling market share of flower, overtaken by explosive demand for non-flower products (specifically concentrates) in recent years.
Online share of flower in California has fallen from 76% to 64% in just the past 16 months, a 16% decline. Similar declines have been seen in other mature cannabis market, including Colorado, Washington and Oregon.
While demand for flower remains strong, growers and retailers ought prepare for rapid shifts in consumer preferences, and understand how such trends would impact cultivation requirements, new product opportunities, and the retail landscape for legal cannabis.
